What is Mashable?

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What is Mashable?

Founded in July 2005, Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web. Mashable will put your brand in front of the most tech-savvy early adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers and members of social networking sites — an increasingly influential demographic.

Pete Cashmore Founder . CEO




Working as a web technology consultant in mid 2005, Pete Cashmore founded Mashable from an unlikely location: a small town in the north of Scotland. Focusing on up-to-the-minute news on social networks and new websites, it rapidly grew to be one of the top 10 blogs in the world according to the blog ranking service Technorati. The site's writers have been quoted in The New York Times, The Washington Post and hundreds of technology publications. Pete was selected as a Top 25 Forbes Web Celeb in 2007, while Mashable was chosen as a must-read site by both Fast Company and PC Magazine. In mid 2007, BusinessWeek featured Mashable as one of the world's most profitable blogs. Pete divides his time between San Francisco, the UK and technology events around the US, including Mashable meetups in Los Angeles and New York.
Adam Ostrow
Adam Ostrow Editor in Chief






Adam Ostrow joined Mashable in April 2007 and is Editor-in-Chief, responsible for our day-to-day editorial coverage and direction. Prior to joining Mashable, Adam was co-founder of MindSay, one of the earliest hosted blogging communities which boasts more than 175,000 users as of August, 2008. Additionally, Adam is CEO of ReadBurner, a news aggregator that analyzes what people are sharing with their networks on a variety of RSS readers to determine the best content across the Web. Adam is a graduate of The University of Maryland, from which he holds a B.A. in Journalism.
Sharon Feder
Sharon Feder Features Editor




Sharon Feder joined Mashable in June 2008 and is Features Editor, responsible for daily feature posts and guest writer relations. Prior to joining Mashable, Sharon held positions in communications and media. An NYC native, Sharon attended the State University of New York at New Paltz and holds a BA in Journalism.
Stan Schroeder
Stan Schroeder Features Editor





Stan is our Features Editor, and having the benefit (or the curse) of working in a European time zone, he's also responsible for posts published in those wee hours of the night (US time). He's been a pro IT journalist in Croatia for over 5 years, and he saw blogging as an opportunity to write in English and to rest from mainstream tech and focus on some narrower and perhaps more interesting topics such as the wonderful world of web startups. Feverishly writing at his blog, franticindustries.com, he soon caught the eye of bigger sites and switched to Mashable (though he still maintains his blog on a more personal note). He is the advisor of several local web-oriented companies, he's worked for one of Croatia's largest web sites, tportal.hr, and he launched one microstartup - whoishostingthis.com, a simple tool for determining the hosting provider of any website. Stan's other interests include tinkering with hardware, web design and coding, silent computing, modest attempts at (ethical) hacking, various GUI customizations, bad stock picking, listening to bands no one has ever heard of and very tough exercise routines.

Jennifer Van Grove Associate Editor






Jennifer joins Mashable as an Associate Editor. She is a community-minded professional with a passion for blogging and social media. Her experience includes working as a Community Manager and Social Media Strategist. Jennifer is also an active participatant in the San Diego web and technology space. She organizes the San Diego Tweetup group, and is a regular contributor to StartupSD.net, where she interviews and blogs about innovative San Diego startups. Jennifer holds a Bachelor of Arts in English from UCLA.

Ben Parr Associate Editor






Ben Parr has been writing for Mashable since August 2008 and joined up as Associate Editor In 2009. His previous experience includes project management for Facebook applications and content management in the web health space. Additionally, Ben is an analyst and consultant for his web/social media optimization firm Engage Analytics as well as co-host of Tech & Beer, a tech entertainment show.
Ben is a graduate of Northwestern University and holds a B.A. in Science in Human Culture, Political Science, and Business. He is a recent transplant to Silicon Valley and San Francisco.
Adam Hirsch
Adam Hirsch COO






Adam Hirsch is our COO, responsible for event planning (MashMeets, Open Web Awards, Conferences, etc), partnership and sponsorship opportunities, marketing, client relations and of course, Pete's "2nd in Command." Always on the hunt for a partnership or opportunity to improve Mashable, feel free to contact Adam with any and all ideas. Adam is a New York City native and a graduate of Cornell University.
Tamar Weinberg
Tamar Weinberg Community









Tamar Weinberg is our Director of Community, responsible for keeping all of our readers happy! Tamar is a social media aficionado who has worked with a variety of companies on social media strategy and search engine marketing. Tamar also writes on search-related topics at the industry-acclaimed Search Engine Roundtable (seroundtable.com) and on more social-media oriented topics at her personal blog located at techipedia.com. She also writes at Lifehacker (lifehacker.com), a popular technology blog on productivity.
Karen Hartline
Karen Hartline Events Director



Karen Hartline brings 5+ years of Event Planning to the Mashable team. Recently relocated from Madison, WI, she still calls Oklahoma home, but is quickly learning to love California. When others have a great time at a Mashable event, she knows she's done her job well. Karen went to school to learn how to play and has a degree in Recreation Management! She loves getting geeky and is eager to learn more about the web 2.0 world and looks forward to meeting as many Mashable readers as possible.
Brett Petersel
Brett Petersel East Coast Events







Brett Petersel is our East Coast Event Director. He's a music and horror film enthusiast, as well as an educator and entrepreneur, who has worked for and with many artists and record labels, including Astralwerks, Atlantic Records, and Digital Hardcore Recordings. He's also manages NextWeb, a company he created in 2006 that creates and promotes tech-related events.Currently, Brett lives in New York City and is a graduate of Long Island University where he holds a BS in Elementary Education, MS in Literacy Education, and an MS in Marketing.

Frederick Townes CTO





Frederick brings the better half of a decade of industry experience to the table on a daily basis; since 2007 he's taken care of technical related issues, build and maintenance of the network of sites and continued to keep Mashable's infrastructure as up-to-date as its content. His passions and experiences are diverse ranging from founding web 2.0 startups, user interface design and development, search marketing and blogging.Frederick currently lives in Boston and is a graduate of Boston University, where he focused on Computer Science and Mathematics.



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